I check the box for baby aspirin
and see other choices include
cornflower, knapsack, and summer geranium.
I really want yellow so choose buttercup.

The catalog lists hellebore, periwinkle, coho, and fern
as choices for the linen shorts.
I check hellebore after a google search
tells me it’s off-white and not some kind
of fiendish insect or tedious guest.

Would customers know the colors
inflammation, jealousy, depression, flowery prose?

Ad copy need not be this belabored.

Remember the basics–
primary, secondary, tertiary color wheels?

Remember the rainbow in Connemara,
the prism your teacher held to the light?

The grass outside is green.
     The sky, blue.
          Yellow, the color of intelligence.